Client: Jamba Juice

Industry: Food/Beverage

Regional Franchise Collateral

When the opportunity to work with a national brand in a localized area presented itself, we quickly grabbed it. As most southern Californians do, we love Jamba Juice! When asked to design a local store’s menu, ‘franchisee’ stationery, and a holiday gift card for the regional Jamba outlets, we maintained the ‘fresh’ feel of Jamba Juice’s image and maintained its effervescent quality in all design elements. A local store must adhere to the national brand, but can be enhanced with elements that specifically appeal to the local region. Our collateral maintained the brand's image while also incorporating design characteristics that embody the southern California culture.