Client: Minus Zero

Industry: Professional Services

Identity, Video Production, + Website Design

Minus Zero transforms businesses by transforming their leaders. To effectively engage business executives, Minus Zero needed to establish a strong online platform to bring their brand to life. We focused on producing a website with a complete visual brand identity that inspires and pushes leaders towards higher planes of success. We strategized with a sports theme to attract executives using buzz words like “teamwork” and “competition.” The visual persona suggests a sleek, yet active approach towards achieving results. Utilizing this method to design their website positively ended with recognition by Summit Awards. The newly revised brand logo also gained us a 2013 Silver Communicator Award.