Client: Tamrac

Industry: Consumer Products

Wireframes, Website Design + Dev

A B2B powerhouse for camera bags since 1977, Tamrac needed an updated and interactive website to help photographers find its products. Using high-impact visual communication that appeals to a photographer’s eye, our team strategized to produce a website that informs and inspires photographers to go beyond the wilderness and capture life’s most photo-worthy moments. We designed an interactive product catalog that integrates reviews, social media, and a dealer locator to facilitate the purchasing decision. A dealer login resource center lets authorized dealers manage their Tamrac accounts. We agreed that “no one carries it off better” than Tamrac and its new customized site and system will reinforce consumers’ and dealers’ trust in the brand.

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