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Project Overview

Client: Abby Lou Entertainment

Industry: Entertainment

Website Design & Email Marketing

The Martha Stewart brand is one of the few that need no introduction. We teamed up with a major video entertainment licensing company, Abby Lou Entertainment to promote the DIY maven’s DVD collection, The Martha Stewart Living Holiday Series. We developed an integrated online campaign that featured an e-commerce microsite and a widespread e-newsletter that targeted over 300,000 Martha Stewart enthusiasts. We also showcased bonus material and footage from the DVD with a tv infomercial. By increasing product awareness with a multi-channeled media blitz, we were able to drive sales for Abby Lou Entertainment.

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  • Project Overview

    Client: Abby Lou Entertainment

    Industry: Entertainment

    Website Design & Email Marketing

    The Martha Stewart brand is one of the few that need no introduction. We teamed up with a major video entertainment licensing company, Abby Lou Entertainment to promote the DIY maven’s DVD collection, The Martha Stewart Living Holiday Series. We developed an integrated online campaign that featured an e-commerce microsite and a widespread e-newsletter that targeted over 300,000 Martha Stewart enthusiasts. We also showcased bonus material and footage from the DVD with a tv infomercial. By increasing product awareness with a multi-channeled media blitz, we were able to drive sales for Abby Lou Entertainment.

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STARMEN Design Group is a full service marketing agency that specializes in brand identity development, corporate design and technology communications, and strategic marketing concepts.

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STARMEN Design Group Inc.

888.9.STARMEN/Toll Free

323.472.8600/ Tel

6404 Hollywood Blvd. Suite 220

Los Angeles, CA 90028

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