Project Overview
Client: Abby Lou Entertainment
Industry: Entertainment
Website Design & Email Marketing
The Martha Stewart brand is one of the few that need no introduction. We teamed up with a major video entertainment licensing company, Abby Lou Entertainment to promote the DIY maven’s DVD collection, The Martha Stewart Living Holiday Series. We developed an integrated online campaign that featured an e-commerce microsite and a widespread e-newsletter that targeted over 300,000 Martha Stewart enthusiasts. We also showcased bonus material and footage from the DVD with a tv infomercial. By increasing product awareness with a multi-channeled media blitz, we were able to drive sales for Abby Lou Entertainment.
Project Overview
Client: Abby Lou Entertainment
Industry: Entertainment
Website Design & Email Marketing
The Martha Stewart brand is one of the few that need no introduction. We teamed up with a major video entertainment licensing company, Abby Lou Entertainment to promote the DIY maven’s DVD collection, The Martha Stewart Living Holiday Series. We developed an integrated online campaign that featured an e-commerce microsite and a widespread e-newsletter that targeted over 300,000 Martha Stewart enthusiasts. We also showcased bonus material and footage from the DVD with a tv infomercial. By increasing product awareness with a multi-channeled media blitz, we were able to drive sales for Abby Lou Entertainment.
STARMEN Design Group Inc.
888.9.STARMEN/Toll Free
323.472.8600/ Tel
6404 Hollywood Blvd. Suite 220
Los Angeles, CA 90028