Client: Abby Lou Entertainment

Industry: Entertainment

Website Design & Email Marketing

The Martha Stewart brand is one of the few that need no introduction. We teamed up with a major video entertainment licensing company, Abby Lou Entertainment to promote the DIY maven’s DVD collection, The Martha Stewart Living Holiday Series. We developed an integrated online campaign that featured an e-commerce microsite and a widespread e-newsletter that targeted over 300,000 Martha Stewart enthusiasts. We also showcased bonus material and footage from the DVD with a tv infomercial. By increasing product awareness with a multi-channeled media blitz, we were able to drive sales for Abby Lou Entertainment.