Client: FireFall The Game

Industry: Entertainment

Advertising Design & Promotion

We teamed up with Red 5 Studios to create a series of print ads to generate buzz around their upcoming multiplayer PC shooter game, Firefall. The ads targeted 'superfans' in the gaming community as part of a larger promotion at 2012's SXSW event in Austin, Texas. Our part of the campaign was featured in ScreenBurn, SXSW’s gamer-geared magazine. To break through the hyper media-saturated environment of SWSW, we needed to design something physical and memorable. One of the print ads was designed as a 'pop-out' door-hanger that players and fans could literally hang-on to, instead of tossing away.

Visit Site