Client: Gatorade

Industry: Food/Beverage

G Series Promotional Video

With a behind-the-scenes look at Gatorade’s innovative Sports Science Institute, we helped promote the launch of their new G Series with a video that brought the Gatorade story and ethos to life. Managing the art direction and complete video production, we focused the video around the performance enhancing benefits of G Series by showcasing Gatorade’s research driven methodology. The video generated valuable exposure, reaching audiences nationwide on Fox’s So You Think You Can Dance and around the web on Gatorade’s social media channels.