Client: Voskos Greek Yogurt

Industry: Food/Beverage

Website Redesign + Outdoor Ad Campaign

Greek Yogurt is the new super food with its companions, YoFit and YoGreek. Voskos needed to differentiate itself from other yogurt products with its branded retail website and product packaging design. Greek Yogurt’s consumer-friendly, social media integrated website incorporates wholesome goodness that is visually and interactively engaging with real transparent content that upholds Voskos brand values. We also designed microsites for their YoFit and YoGreek brand extensions. To add an extra crunch, we pioneered the packaging design for YoGreek, making it fun and functional to complement its product innovation. To further consumer interest, we worked on a brand-driven, eye-catching outdoor advertising campaign in heavily trafficked urban locations.

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