Client: Juel Park Couture Lingerie

Industry: Fashion

Re-brand, Reposition & Website Design

Sometimes, a brand is ready to be revived. The Juel Park Couture Lingerie brand dates back to the 1930s when they designed custom made, high-quality couture lingerie for some of Hollywood’s elite, including Marilyn Monroe, Mae West, and Elizabeth Taylor. We remained faithful to the brand’s glamorous history while creating a brand image that would make the outdated product line shine in the current marketplace. The visual appeal won a 2013 Silver Communicator Award. Along with creating an eye-catching, highly functional website integrated with the latest social media capabilities, we also leveraged our experience with the luxury retail industry to consult with Juel Park on the development of their new retail outlets.

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