Client: Wolfgang Puck L.A. Bistro

Industry: Food /Beverage

Print Marketing Collateral

“Simple is Delicious.” That's a motto that we can relate to. When Wolfgang Puck's bistro franchise opened in Los Angeles, they wanted their in-store menu to exemplify the simplicity of their signature dishes. We implemented the look and feel of their restaurant into their menu design. Embracing a generous use of 'white-space' with clean typography, we elevated the menu to an upscale level. By creating single page inserts to fit into the menu, select signature items are highlighted, prevented from being lost amongst a crowd of words. The result - crisp and classic!