STARMEN’s Integrated Branding Campaign is Recognized by the Davey Awards
2014 December 17 | by Starmen
Winning the Davey Awards’ Silver for Visual Appeal is thrilling, but the visual appeal of our “Live Your Luxury” campaign for Linda May Properties — a top 1% international luxury real estate team in Beverly Hills — is only the tip of the branding-berg. Nine-tenths of the campaign lies in its cohesive strategy, designed to compel people to feelLinda May Properties' expertise within the luxury real estate industry, along with their personalized care, and their “always on” mentality.
The Largest and Most Prestigious Awards Competition for the “Davids” of Creativity
In its 10th year, the Davey Awards honors the best web, design, video, advertising, and mobile from small firms worldwide. The advertising and interactive agencies that entered their creative in the Davey Awards cannot exceed $25 million in annual billings.
"David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the ‘Creative Davids’ who derive their strength from big ideas, rather than stratospheric budgets."
The Judges and the Judging
The Davey is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from acclaimed media, advertising, and marketing firms. AIVA members include executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Worktank, Yahoo!, and many more.
The judges evaluate the distinctiveness of each entrants’ creative, and award both gold and silver in each the different categories.
"Visual Appeal is a new website category for the Davey Awards, and we’re honored that Linda May Properties’ website was awarded the Silver. When developing Linda May’s brand strategy, it was imperative that their ‘Live Your Luxury’ campaign include a web presence that was as visually luxurious and appealing as the homes Linda May Properties showcases. We developed the client’s verbal brand identity for bold and impactful messaging to cohere with the visual appeal, in order to enhance the customer experience, and compel them to act."
— Armen David, Executive Director
One Big Idea and a Little Rock
The Davey Awards statuette — approximately one foot tall and 5 pounds — is custom-designed and handcrafted to represent a modern interpretation of the David and Goliath story icons, a fitting tribute to the accomplishment of all of the Davey winners. As Davey Awards states, “one big idea and a little rock” can fearlessly slay a giant brand identity challenge.
In the case of our campaign for Linda May Properties, the informiddable giant was its own sustained success, which had ‘inspired’ its competition to step up its game. Our client needed to remain visible and audible to its existing clients, while attaining and holding onto potential clients in the digital realm. If you’re facing a giant (or three), let us know how we can help.
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