STARMEN Wins W3’s Silver for Creative Excellence on the Web

We’re exceptionally proud to have earned W3 Awards’ Silver for Creative Excellence on the Web for the videos we produced as part of our integrated branding campaign for Coldwell Bankers Realtors® Linda May Properties, a top 1% international luxury real estate team located in Beverly Hills.

The W3 judged the videos on content, technical execution, implementation, and overall experience.

W3 Levels the Playing Field

When it comes to the W3 Awards, size doesn’t matter. The W3 is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

Sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), the W3 panel of judges is amassed from an elite group of professionals from the acclaimed media, interactive, advertising and marketing worlds. AIVA members include executives from AgencyNet, AvatarLabs, Big Spaceship, Block Media, Condé Nast, Disney, The Ellen Degeneres Show, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby's Institute of Art, Wired, Yahoo! and many others. Simply put, the judges are highly qualified, which makes winning all the more significant.

The Challenge

The big challenge with branding Linda May Properties was that their success inspires the competition. They’ve been in the top 1% of Coldwell Bankers Realtors® internationally for the last 28 years. With the rise of social networkingand increasing industry shift toward the web, competing teams were beginning to implement a variety of technologies to enhance their brand exposure locally and internationally. Thus, our client needed an integrated, well-defined campaign — one that superseded those of the competition, in order to establish new clientele, and cultivate long-term relationships with existing clients.

The Key to Our Client’s Success Led Us to the Solution

Linda May Properties’ team, with each member playing a strategic role in ensuring a smooth process from client inquiry to beyond the close of escrow, is its key differentiator. People buy from people, and if there is an entire team of experts working on the client’s behalf as is the case at Linda May, all the better.

To position their brand, we created videos that introduced their core team of experts with complete transparency. It was this opacity that painted an instantly embraceable portrait of their unwavering customer care, personalized attention to detail, highest ethics, legal understanding, and unparalleled strategic marketing expertise in the field of luxury real estate.

This transparency personalizes the real estate experience, imprinting Linda May Properties’ brand in the hearts and minds of their target market, and winning us W3’s Silver for Creative Excellence on the Web.

All successful marketing initiatives begin with a comprehensive brand strategy focused on customer experience, which is why Linda May Properties’ brand identity has been so successful. In addition to earning W3’s Silver for Creative Excellence on the Web, our “Live Your Luxury” campaign for Linda May Properties won the 2014 Interactive Media Award’s™ Best In Class in the Real Estate category.

What are your big branding challenges, and how may we help you? We welcome you to let us know!