STARMEN Takes Home the Gold Hermes Creative Award

Client satisfaction is our gold standard, but being recognized by the prestigious Hermes Creative Awards for our digital advertising work for One Dress A Day feels pretty wonderful, too. While client satisfaction is our real reward, we’re deeply appreciative that our work won a Hermes’ Gold.

“Honoring the messengers and creators of traditional and emerging media,” the Hermes Creative Awards is an international competition for creative professionals. Hermes judges, members of the Association of Marketing and Communication Professionals (AMCP), examine each entry from the standpoint of concept, writing, design, and media. The judges viewed and assessed over 5,500 entries in the 2014 competition. 

One Dress A Day is an online clothing retailer that aims to help foster better fashion decisions at a faster pace by releasing one new, unique dress each day of the year on its website. The award recognizes our work to create a digital campaign for the company's launch in 2013. We created the concept and design for the advertisement with the client's goals in mind to successfully launch the brand, stand out to viewers on websites, and drive traffic to the new site. As the featured advertisement on People.com, our campaign exceeded traffic expectations and sign-ups on the teaser site. These web leads created the initial user-base, and equipped One Dress A Day with the opportunity to further "win" the loyalty needed for their brand's growth.

Want to know how STARMEN helps brands earn awards? Contact us today to learn more.