MarCom Honors STARMEN Nonprofit Campaign

STARMEN is excited to announce that our work with charitable organization Discover Your Path has recently been awarded the Gold award in the latest cycle of the International Competition for Marketing & Communications Professionals (also known as the MarCom Awards). While this isn’t the first award this endeavor has received, the receipt of a Gold MarCom brings with it a very special, very gratifying sort of satisfaction.

For over two decades, the MarCom statuette has endured as a very esteemed symbol of distinction within the marketing and communications industries. The MarCom Awards is the largest competition of its kind with over 6,000 entry submissions received and evaluated each year, and its trophy graces the shelves and cases of some of the most prominent firms in the world. However, we’d be remiss if we didn’t clarify that this award’s lofty prestige isn’t the only reason we’re celebrating!

First and foremost, we’re pleased at the opportunity to honor our clients at Discover Your Path with yet another esteemed distinction. Having also received the Best in Class title from the 2013 Interactive Media Awards, Discover Your Path is the brainchild of former Olympic contender Heather Hennessy Howell and Dodgers pitcher JP Howell. The nonprofit organization aims to inspire youth to set and attain goals through sound decision-making. The Howells tasked our team with reappropriating their online presence with a fresh design that would lend itself further in the encouragement of the children they work with. The components we produced included a new brand identity, an intuitive, user-friendly site design, a branded video inviting users to “Discover DYP”, as well as PathPacks, bundles of promotional material featuring daily reminders that were given out at Dodger games to further encourage choosing a positive path. These components combined created a truly powerful directive, and we’re extremely proud that the work continues to receive such prestigious recognition.