Increasing Our Altitude: STARMEN Wins 2 On the Summit


Increasing Our Altitude: 2 Wins On The Summit

We feel very grateful that as our team here at STARMEN grows, so does our awards list! We recently received 2 Summit awards for our work with Minus Zero and DirecTV.

Since 1994, the Summit Creative Awards has enabled creative firms to receive the recognition they deserve. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. This year, the Summit Awards received entries from over 50 countries across 5 continents. The competition is geared toward smaller and mid-size agencies that produce great work, but are normally overshadowed by large companies with significant budgets. The Summit Awards gives smaller agencies a chance to earn some deserved recognition among their industry peers.

Submissions were judged on concept and execution in design, broadcast, and interactive media by judging panels comprised of industry professionals from across the globe. Judges included entities like Wieden & Kennedy, Tribal DDB, Grey Advertising, TBWA/Chiat/Day, Y&R, The Art Institute, New York University, Leo Burnett, Ogilvy & Mather, and Saatchi & Saatchi.

Gold Award: Minus Zero, Product/Service Promotion Video

Minus Zero recently approached us to redesign and rebrand their online presence. In addition to refreshing their identity, we developed, filmed, and edited a video to be featured on their new website homepage. The video introduces users to the company’s CEO, Sabastian Hunyh, and gives a brief overview about Minus Zero.

Our objective for the video was to create a story-driven piece that would help define the brand, and engage users on the new website. We steered clear of the dry “corporate” video feel, and instead captured the essence of their new identity: passionate, exuberant, and results oriented. The executives we were targeting don’t merely sit behind desks — they embrace a sports-like mentality, love taking risks, and are design-oriented.

To showcase these attributes, we incorporated a few key points from their “Leaving Nothing to Chance” brand platform, and combined them with bold images, clips, and audio. The result was a visually-rich portrait of Minus Zero that we’re proud of, and it marks our first award for video production!

Silver Award: DirecTV, Entertainment website ( microsite)

When DirecTV launched their first television series, Rogue, they wanted a digital press kit that would give users a behind-the-scenes look at photos, cast/crew bios, and full episodes. We created a microsite to match the dark and ominous tone of the show using a “skeuomorphic” approach with textures like paperclips, manila folders, and wood. DirecTV also wanted the site to be viewable from mobile devices, so we implemented an adaptive design with a custom content management system. See the work, here.

We are grateful to have such an amazing roster of clients, as well as the talented team to support them. Creating award-winning work is always our goal, so we are grateful for these two recent awards from the Summit International Awards!

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