Designing for YouTube: DISH International

We were excited to be a part of DISH International's social media initiative by developing and launching a series of branded YouTube channels to target their long list of language communities. ‘DISH Filipino,’ the first of DISH International’s channels that we designed, includes a custom video slider, drop down menus, and custom banner feature. 

Creating a Brand's Desitination on YouTube

Brand Channels on YouTube allow marketers to create a brandable and customized interface on YouTube where they can connect and create persistent relationships with their customers. Brand Channels act as a distribution outlet for video content, and as a destination for users to engage with your brand. The design of your channel page should reflect your brand identity.

As you can see in the case of DISH International, we customized the channel theme and design to reflect the brand that has been established on the DISH Filipino TV website. Though the 'art of branding' is critical to your channel's visual presence, the success of your channel is largely dependent on the content that you upload.

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