Facebook Marketing: Criteria for Success


8 Criterion For Facebook Page Marketing Success

Social media marketing has become a hot topic amongst brand marketers and businesses who are looking to establish themselves within a social network. As a means to promote their products and services at low cost, a lot of marketers are turning to Facebook. But it's knowing how to use the platform, currently the most popular social network out there, that really makes all the difference to your bottomline.

The proper use of Facebook goes beyond simply setting up an account. Rather, your focus must become more strategic in terms of interactivity with your audience, and this means taking the right steps to increase engagement, and promote peer-to-peer interactions. Simply stated, if a brand makes its community happy, then it has the option to start generating business revenue.

The Altimeter Group compiled data by analyzing companies' posts, comments and 'likes' on Facebook, and began to saw a clear pattern emerge. From this research, they've compiled the following 8 criterion for establishing a truly meaningful presence on the platform:

  1. Set community expectations.
  2. Provide cohesive branding.
  3. Be up to date.
  4. Live authentically.
  5. Participate in dialogue.
  6. Enable peer-to-peer interactions.
  7. Foster advocacy.
  8. Solicit a ‘call to action’.

So, now that you know the key elements of creating a stand-out social media presence on Facebook, how is your business going to execute a plan aligned with this paradigm? At STARMEN, we are social media experts, taking brands from content to commerce by using a unique approach that bridges people stories to product stories through social media and branded content. 

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