The inevitable as arrived... and with it, an end of an era too. As Apple's creative visionary, Steve Jobs steps down as "leader" a sense of loss is felt throughout the 'tech' world and more importantly the business world. The man who has pioneered so much innovation and ideation that fundamentally changed the way we live, has also been credited with rising a struggling computer company from near bankruptcy to become the world's most valuable company. Now it has come to end, and for that... we can't say anything more than Thank You.

Steve himself published the following letter:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple's brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

    -Steve

UPDATE: Gizmodo.com just published this awesome timeline of 'The Life of Steve Jobs - So Far' great read!

In celebration of Independence Day, here's a look at how the 2012 GOP candidates are treating their brand like a business.  

Could you imagine if George Washington, Thomas Jefferson, or Abraham Lincoln had a campaign logo? They ran for political office in the early age of marketing, when a good campaign slogan would literally make or break a candidate.  It would certainly be hard to create a logo that matched Lincoln’s catchy slogan “Don’t swap horses in the middle of a stream.” 

The end-goal for any politician or business, for that matter, is to build awareness and ultimately win – whether it’s a vote or a sale.  And to accomplish that goal, voters and customers alike must be able to quickly and effectively communicate their brand offering.  These days, a great logo may be the first, last, or only thing someone remembers.

A recent CNN article provided some great insight into the importance for political candidates to choose a memorable logo.  This reality also holds true for any business.  To be effective, it is critical that a logo resonates without offending.  It should make a statement without turning off potential clients. A thoughtful, expertly-designed logo can set a business apart from the rest of the playing field.  Accomplishing this strategically and creatively is the most difficult part.

Interestingly enough, it may have been Obama’s creative but risky 2008 campaign logo that helped him with the election.  His eschewing the use of his entire name was a bold statement.  Early on, many joked that the “O” logo was a nod to his friend and supporter Oprah.  Surely, the association with Oprah didn’t hurt him either.

You certainly don’t have to be a politician to hire a professional team to design a logo.  In fact, because this vital component of your brand identity may be your first or only interaction with a customer, it’s simply a smart decision to make sure it’s both memorable and impactful.  By working with experts to create a logo that represents your brand in the best possible way, you will make your brand “pop” and get it working for you. To learn more about how a logo can help take your business to the next level, contact STARMEN Design Group today!

Ad Age confirms that TIME Magazine will continue tradition and run a special edition of its iconic 'X' cover, marking the demise of Osama bin Laden. (illustration by Tim O'Brien)

Time magazine has rushed together a special Osama bin Laden death issue that’s set to hit newsstands on Thursday. The symbolic red X has been used to denote deaths of past leaders like Adolf Hitler and Saddam Hussein on previous issues. Time.com

As news spreads, social and traditional media unite. 
A look at how New Media and Old Media are brainstorming inventive ways to package together breaking news information about bin Laden. AdAge.com

Twitter explodes, can it keep up?
How Twitter helped speed up the news process alerting the masses about Osama bin Laden’s assassination. Forbes.com

Here's a look back at TIME magazine's use of the "X" cover.

For more stories and pictures of Time covers past and present, read SPD.com's Thinking Inside the (Red) Box category.

BUY THE TIME SPECIAL ISSUE HERE.

We're making the most out of Facebook and sharing the experience with you! Check out our new Facebook page and see how we've made it easy to engage with us by using custom applications that allow us to connect with our friends, showcase our talents, and share our thoughts in more ways than you can imagine.

Join us on Facebook!

Make sure to 'Like' our page, we know you'll love it!

'Write the Future' Has Arrived

The new 3-minute Nike advert was released earlier this week with much anticipation. To sum it up... it's an adventure that will take you on the field and into the lives of the world's most popular football stars and how their play has a global effect. The spot even has cameo's from some of Nike's other global stars like Kobe Bryant and Roger Federer.

Nike's VP-Brand and Category Management Trevor Edwards went so far to declare this ad "among the best we've ever done," no small statement from a company renowned as a master of the form.

This is just the beginning to the battle of the creative campaigns ignited by the enthusiasm building up to the World Cup in South Africa. From the looks of it, it's going to a wild ride... Enjoy!

It's an iconic landmark we at STARMEN see everyday outside our window, the Hollywood Sign is truly one of the most recognizeable symbols of the California dream. A symbol that coined the phrase, "The land of opportunity". Well today, thanks to Hugh Hefner, Playboy magazine founder and iconic Hollywood figure himself, the peak has been saved!

The sign is Hollywood’s Eiffel Tower, this sign represents the dreams and aspirations of people around the world. Mr. Hefner said on Monday."

The landmark Hollywood sign will stand, unobscured, on scrub-covered slopes overlooking production studios and palm trees here, thanks to a $900,000 donation by Hugh Hefner in the ninth inning of a yearlong effort by conservationists to protect the hilltop around the sign from developers. The gift from Mr. Hefner, the founder of Playboy magazine, closed the gap in donations to meet the $12.5 million price that the Trust for Public Land had agreed to pay for the 138-acre parcel on the hilltop, called Cahuenga Peak. Million-dollar donations came from the Tiffany & Company Foundation and Aileen Getty, and hundreds of thousands of dollars were raised online and at bake sales and lemonade stands. The deadline was the end of this month.

The Chicago Connection

Ironically enough the Hollywood sign you see today exists because Hugh Hefner raised the money in 1978 to re-build it. The land was originally bought in 1940 by industrialist Howard Hughes and after Hughes died, his estate sold the property in 2002 to a group of Chicago investors who intended to use the land to build luxury residences. Hugh Hefner is originally from Chicago, which is also home to the Playboy headquarters.

More info go to savehollywoodland.org

UPDATE: Gizmodo Editor Jason Chen Arrested, Home Searched And Computers Seized. The lost iPhone investigation begins...

UPDATE: Yes, it has been confirmed by numerous sources in news and media including online that Apple lost the next iPhone, in a bar.

Is this real? Could it be, that one of Steve Jobs secret service agents was sleeping in Cupertino? How did this slip through the cracks? Easy. Disguise it with a Belkin 3GS case. Though it's unofficially unconfirmed, there's a strong chance this is the next iPhone. Gizmodo, a high-reputable online source and popular blog for all things technology, recently posted this discovery.

You have to see to believe! www.gizmodo.com

UPDATE: Preview the latest features in Adobe Creative Suite 5 Design Premium. What is Design Premium?

We've been invited to attend the online global launch event taking place right now. Check back with us a little later has we'll have all the latest, up-to-date inside features and news regarding your favorite Adobe programs... for now here's a sneak peek.

You may have caught it already as today’s CREATIVITY Pick of the Day, but here’s another stellar outdoor idea for McDonald’s out the ad agency Leo Burnett, Chicago.

This installation was placed on the banks of the Chicago River, which is dyed green each year in celebration of  St. Patrick’s Day.  A perfect way to promote McDonald’s seasonal Shamrock Shake! See more pics of this annual tradition here.

Happy St. Patty’s Day! Be Safe! Now, time to get ourselves a Shamrock Shake!

Before Angels became synonymous with lingerie, Hollywood’s elite wore Juel Park Lingerie. Started in the Roaring Twenties, Juel Park designed lingerie for women like Elizabeth Taylor, Marilyn Monroe, Ava Gardner and Katherine Hepburn.  Over the years, the Juel Park has passed down through the ranks of talented women; and now, the youngest partner is ready to make a comeback.

STARMEN found their history very engaging and applicable in our day and age – all can be revived!  We’re excited to help Juel Park sponsor their new launch and showcase the growth of their company! To honor the many proud survivors and to remember the family and friends lost to breast cancer, proceeds from this event will benefit the Susan G. Komen for the Cure Foundation.

For event details, please visit: http://www.juelpark.com/launchevent/