STARMEN Wins at This Year’s Communicator Awards



Any opportunity to furnish a campaign with our strategic and creative faculties is motivated first and foremost by the utmost in client satisfaction. However, while it goes without saying that the receipt of awards is an entirely subsidiary form of gratification, we also appreciate the opportunity that competition provides for us to truly fine tune our craft. 

STARMEN Recognized by Horizon Interactive Awards


Let us preface the forthcoming by stating that the meaning behind our recent win at the 2014 Horizon Interactive Awards is two-fold. First, over the course of its thirteen entry seasons, this award has become one of the most distinguished in the field of interactive and creative media. So it goes without saying that having our work recognized by an organization so renowned by our industry is truly the sincerest of honors. 

STARMEN Awarded Platinum + Gold AVA Digital Awards


We’re pleased to announce our work on the Linda May Properties “Live Your Luxury” campaign has received recognition from the AVA Digital Awards. This project has previously been the recipient of awards from other organizations, including the distinction of Best in Class from the IMA Awards. We are deeply honored by this most recent recognition: a Platinum Award for excellence in website design and development, as well as a Gold Award for our “Live Your Luxury” video marketing campaign.

“People don’t buy what you do, they buy why you do it.”


Innovation is perhaps the cornerstone of our modern society, and for good reason. Innovation helps us progress; it heals us, enriches us, and entertains us. It connects us as a people in ways prior generations could never have dreamed. But all too frequently, marketers with raw ambition aim to catapult their campaigns into fresh, new territories simply to be the newest or the most different, all without a clear motive in mind.

STARMEN Wins Its First “Innovator” Award


We're honored to have received an Innovator Award from Summit International's Emerging Media Awards (EMA) in the Real Estate/Neighborhood/Community Website category for our re-brand of Linda May Properties. But the reason why we're proud to have received 'Innovator' might surprise you.

The Year Of Making Brands Work


We believe that the only way to predict the future is to create it. And at our core, we are an agency dedicated to the creation of positive change through strategic brand development.

STARMEN Wins the Prestigious MarCom Awards Platinum and Gold


We are deeply honored to have won MarCom’s Platinum and Gold in the website category. Our web branding of Linda May Properties — a consistent award-winner — took the Platinum, while our website for Anoush Catering —another frequent award winner — earned the Gold.

STARMEN’s Integrated Branding Campaign is Recognized by the Davey Awards


Winning the Davey Awards’ Silver for Visual Appeal is thrilling, but the visual appeal of our “Live Your Luxury” campaign for Linda May Properties — a top 1% international luxury real estate team in Beverly Hills — is only the tip of the branding-berg. Nine-tenths of the campaign lies in its cohesive strategy, designed to compel people to feel Linda May Properties' expertise within the luxury real estate industry, along with their personalized care, and their “always on” mentality.

STARMEN Wins W3’s Silver for Creative Excellence on the Web


We’re exceptionally proud to have earned W3 Awards’ Silver for Creative Excellence on the Web for the videos we produced as part of our integrated branding campaign for Coldwell Bankers Realtors® Linda May Properties, a top 1% international luxury real estate team located in Beverly Hills.

STARMEN Wins Summit International Awards’ Platinum for Marketing Effectiveness


We’re deeply honored to have won Summit International Awards’ Platinum for Marketing Effectiveness in the website category for our branding of Anoush Catering, Southern California’s premier Mediterranean caterer.

STARMEN Awarded IMA Best In Class For “Live Your Luxury” Campaign


We feel extremely honored to have won the 2014 Interactive Media Awards™ Best In Class Real Estate category for the website and video we created for Linda May Properties. Entries were judged by an impressive lineup of IMC members, and submissions were scored for their usability, feature functionality, content, aesthetics, and cross-browser compatibility. The Best In Class title is only awarded to contenders that receive a close to perfect score on every scale.

STARMEN Takes Home the Gold Hermes Creative Award


Client satisfaction is our gold standard, but being recognized by the prestigious Hermes Creative Awards for our digital advertising work for One Dress A Day feels pretty wonderful, too. While client satisfaction is our real reward, we’re deeply appreciative that our work won a Hermes’ Gold. 

Let’s Talk Strategy


Brands are beginning to wrap around people in every which way. Much like a first introduction to another person, a consumer's relationship with your brand is launched from the first impression. So, what makes this initial interaction so memorable and impactful? When crafting a brand experience that people can identify with, it comes down to the integrated combination of business strategy and design. 

Turn On The Telly: STARMEN Brings Home Two Trophies For Promotional Branding And Cause Marketing Video


The start of 2014 brought a wave of accomplishments at STARMEN. We’re pleased to share that our video for "Discover Your Path" won two Telly Award Bronzes for Best Promotional Branding and Cause Marketing.

STARMEN Awarded the Interactive Media Awards’ Best in Class and Outstanding Achievement Awards


Awarded Best In Class at the Interactive Media Awards

Creating award-winning work is always our goal here at STARMEN, but when two of our clients, Hampton Inn and Discover Your Path, each earned a distinguished accolade in the Interactive Media Awards we were particularly excited. Both organizations launched a revitalized website to highlight their refreshed brand identity, and we’re so glad to have been involved in each of these respective endeavors.

Our Newly Renovated Hollywood Offices Featured on


Our Newly Renovated Hollywood Offices Featured on OfficeSnaphots

Check out our newly remodeled offices featured on, a popular blog that reaches more than 300,000 readers each month from around the globe. Office Snapshots showcases architecture and design firms who have recently completed office projects.


Photography by our friend Vince Robbins

Creative Versatility Shines As STARMEN Wins Three Silver Awards at Two International Competitions


STARMEN's Story Featured in the Los Angeles Business Journal


Our Story Featured In The Los Angeles Business Journal

MARKETING: STARMEN ditches fixed-rate jobs for retainer relationships.

Story by Subrina Hudson, Staff Writer

Re/VISION: A Night of Celebrating New Ideas


Re/VISION: A Night Of Celebrating New Ideas

As a branding agency based in Hollywood, we're aware that you don't always need an excuse to party. But sometimes you have a solid reason to celebrate, and here at STARMEN, we certainly do! 

After scoring over 12 design awards this year, we wanted to pause and thank the people who made it all possible- our clients and creative team. Their support allows us to do what we love and take risks. To show our appreciation, we hosted a private event for a night of Re/VISION, a chance to celebrate the past and preview our future with the people who matter most to us.

Increasing Our Altitude: STARMEN Wins 2 On the Summit


Increasing Our Altitude: 2 Wins On The Summit

We feel very grateful that as our team here at STARMEN grows, so does our awards list! We recently received 2 Summit awards for our work with Minus Zero and DirecTV.

Is Marketing A Science, or Art, or Perhaps A Bit of Both?


Marketing Isn't A Science?

The way you learn it in marketing school, marketing is a science. How could it not be, with all that jargon that puts everything into neat compartments? Unique Selling Proposition. Positioning. Niches. The four Ps. The Marketing Mix. All those rules of advertising and copywriting. Close fast and early.

STARMEN Scores 7 Trophies from International Marketing Competition Communicator Awards


STARMEN Scores 7 Trophies from International Marketing Competition Communicator Awards

It’s been a warm summer, and things are hot over here at STARMEN. Right on the heels of the Horizon Awards, STARMEN was awarded 7 trophies from the 19th annual Communicator Awards! The competition receives entries from both small and large agencies from all over the globe. Self-touted as “the largest and most competitive awards program honoring creative excellence among communications professionals,” the Communicator Awards received over 6,000 entries this year. Winners were chosen based on quality of the entry, regardless of company or agency size or project budget.

STARMEN Earns Multiple Wins from Horizon Interactive Awards


STARMEN Earns Multiple Wins from Horizon Interactive Awards

After winding down an exciting 2012 with 12 trophies from the W3 Awards and Davey Awards, STARMEN is gearing up for summer on an equally bright note. We recently took home 4 wins from the 11th annual Horizon Interactive Awards! The international competition was created to recognize excellence in the interactive media field. This year, there was some tough competition, as the Horizon Awards received thousands of submissions from nearly all 50 states and 25 countries across the globe. 

We’re particularly thrilled about this recognition, not just because the statuettes are shiny and handsome, but because this competition embraces a unique approach to judging. The panelists aren’t just design experts — they’re our industry peers — other digital media professionals with varying skillsets and capabilities. In addition to an end-user panel, the judging crew included Creative Directors, Chris Nation of Hitcents and Flavio Masson, of That meant the designs couldn’t just look nice, they had to function well, and with purpose. Here at STARMEN, we always keep functionality at the forefront of our creative process. Aesthetics are meaningless unless they offer a creative and strategic solution. We are honored for the awards bestowed on us for our work on the following campaigns:

12 Famous Brands that Redesigned Their Logos in 2012


Some of the biggest brands in the country ditched their old logos for new ones this year.

Microsoft ditched its logo after 25 years, and Wendy's changed up its girl with the pigtails for the first time since 1983. But even though a company's logo is one of its most valuable, and certainly visible, marketing tools, we're willing to bet that you missed a few of the major changes.

Continue reading to see all 12 redesigned logos of 2012.

5 Design Tips That Will Make Your Visitors Remember Your Website


Can you remember the last website you’ve visited? Unless it’s Facebook or another website you visit often, chances are you don’t remember much about it. 

There are 644 million active websites on the Internet, but most of these websites are so poorly designed that people don’t want to revisit them. Don’t be one of those websites! You want to create a memorable online experience for your visitors, and to have them keep coming back for more. 

STARMEN Bestowed With 3 Wins From 2012 Davey Awards



Our creative, hard-working team is proud of the 3 awards that STARMEN recently received in the 8th Annual 2012 Davey Awards. The wins were announced earlier this month in New York by the International Academy of the Visual Arts, the organization behind the Davey Awards. Featured on Web Design Ledger


STARMEN’s site was recently featured on, one of the most popular blogs for web designers and Internet creatives. You can read more about it in 21 Examples of Big Photography in Web Design. We're so proud that was considered "an excellent example" of web design, among many other beautiful examples.

STARMEN Wins Six W3 Awards for Website Design


What an honor! We're excited to share that we've taken home 2 Gold Awards and 4 Silver Awards from the 7th Annual W3 Award Competition!

Check out the winners inside!

How Color Choice in Design Affects Your Brand


Yellow is a cheerful color. Ask anybody. It’s bright, warm, and refreshing, just like the sun. It’s an innocent color…

Or is it?

Defending London's Olympic Logo


STARMEN Named #1 Web Design Agency In L.A.


Continue below to read the full article!

29 Ways To Stay Creative


We can think of so many ways to keep the right side of our brains active, but these 29 are a great starting off point!

Thanks to Anna @Dalziel+Pow for sharing.

3 Strategies for Building a Stronger Brand in 2012


The New Year always sparks a renewed interest in making changes! As a business, this should include taking a closer look at your brand – both from your perspective, and from your audience’s. Some questions to consider: How do your customers perceive your brand? Is it aligned with how you see yourself? Do people hear and understand exactly what your brand is saying?

There’s always room for improvement. Starting with these three strategies, you can help strengthen your brand in 2012!

The Power of Influence & Creativity


As design professionals, we spend considerable time each and every day thinking about influence.

Of course, we’re continuously developing new strategies for how we can help our clients generate influence. Yet, we also devote much thought into how consumers influence others in an increasingly connected world.

Your Logo Is Not Your Brand


It’s time to clear up a common misconception: the words "logo" and "brand" are not interchangeable terms. In fact, they are not the same thing at all! 

One of our industry's top mentors and brand gurus, Marty Neumeier, dispelled this myth in his book “The Brand Gap,” stating that "A brand is not a logo, an identity or a product.” A brand is a gut feeling, a consumer's emotions about a particular company or product. The logo is a visual representation of that company or product, one facet among many that culminate in the brand experience. However, it isn’t the brand itself. Your brand comprises everything that defines your company – who you are, what you do, where you want to be, and what you believe in. This is far more than a creative image, as an expertly designed logo is worthless if your brand is terrible.

Design Thinking vs. Designing


STARMEN Design Thinking

There is certainly a difference between ‘design thinking’ and ‘designing.’  We hail Helen Walters’ article in Fast Company “Design Thinking Isn’t a Miracle Cure, But Here’s How it Helps” as a must read, especially for anyone in our industry! According to Walters, “design thinking is not fairy dust; you do not get to skip steps to magically solve a challenge.”

Why Designers Should Watch 'America's Next Great Restaurant'


"The logo is the point of entry for the brand." -Milton Glaser

We've always been a fan of reality television, and NBC's latest show ‘America's Next Great Restaurant,’ is extra special; not just because CEO Steve Ells contributes his great ideas on how to start a business, but because the show places an emphasis on graphic design and branding. If you're a designer or small business owner, last night's episode was the one to watch.

Starbucks Evolves Logo Into Lovemark


Starbucks New Logo Coffee Cup

The world's largest coffee company, and one of its most beloved brands, just stirred up a bold new roast of its identity.  Starbucks unveiled an updated version of its iconic logo, which had remained unchanged since 1992. The simplified logo focuses on its mermaid symbol, and removes the company name from around the border of the "Siren." That's right, Starbucks no longer feels the need to reinforce its name.

10 Blog Topics to Write... Fast and Easy!


A blog should be an integral part of everyone's marketing plan. Here are some ideas to get you started on the right track:

ten blogs to write about

Ready to get started right now? Tumblr offers FREE blog themes, no hosting or domain needed. It's really simple!

Gap Drastically Changed Their Logo - Will This Change Their Entire Brand?


gap new logo before and after comparison

We at STARMEN are not ones to jump on 'bandwagons', whether the subject matter is politics, celebrity gossip, sports, or business. However, we're all aboard the latest bandwagon traveling along Gap's tracks to logo disaster. Gap’s new logo and branding campaign have widely been referred to as the “Gapgate controversy,” a questionable attempt at designing a new logo, and an even more tasteless approach at trying to market it. There has been way too much recent attention around the new Gap logo, and as a result, we've decided to come up with our own visual ‘solution.’

Designers: How to Choose the Right Typeface for Your Project


typface infographic chart

A designer’s most difficult task seems to be choosing the right typeface one that makes sense with your overall design, stays true to brand standards, and perhaps most important, is legible enough to communicate your messaging.

Facebook Marketing: Criteria for Success


8 Criterion For Facebook Page Marketing Success

Social media marketing has become a hot topic amongst brand marketers and businesses who are looking to establish themselves within a social network. As a means to promote their products and services at low cost, a lot of marketers are turning to Facebook. But it's knowing how to use the platform, currently the most popular social network out there, that really makes all the difference to your bottomline.

Why We Love Web Fonts



Google and Typekit both released some great news last week. First, Google announced that they are releasing high-quality open source fonts, deemed “Google Fonts,” in the Google Font Directory. They also went so far as to release Google Font API, an HTML-based tool that enables users to implement any of these fonts into a site with the level of ease to which we have been accustomed to from Google.



HBO New Web Site

The newly revamped, flash-based features enhanced interactive and video features, personal dashboard.

Our good friends over at HBO have relaunched their website,, adding interactive features and enhanced video support. The HBO Go web site itself is visually stunning, with lots of full-screen visuals for each of the featured TV shows, movies, and other bits of programming that scroll once a user is logged in. Browsing through the different featured sections — Movies, Series, Comedy, Sports, Documentaries, and Late Night — is quick and painless, with each offering up an easy-to-navigate interface for choosing between titles. Users can customize the viewing experience by choosing between cover, grid, and list modes of viewing available content.



This week we are so excited to share this excellent example of a successful website redesign for the city of Philadelphia. Philly's very own Happy Cog Studios was commissioned by the Greater Philadelphia Tourism Marketing Corporation to refresh the outdated site, now available as an archive at The original site launched back in 1997, and over the course of a decade, it had become one of the organization’s most important marketing vehicles.

Reviewing the New Look for Microsoft MSN


During the Internet boom of the late Nineties, MSN rose to become a popular and admired search engine. The company seemed to have it all right: a brand identity that correlated with that of its parent company, Microsoft, an appealing television ad campaign, and plenty of funds to support its place in the online community. 

Flash forward ten years, and the site, logo, marketing, consumer connection virtually everything about the brand has evaporated. MSN had quickly fallen behind the emerging Internet giants Google and Yahoo!, and never quite seemed to catch up. The problem is that the MSN brand has lost the connection it once enjoyed with its audience, and social media is where this is perhaps most true. So, even with a new logo and added features, is it too little, too late for MSN? 

STARMEN Web Pick: Hawaiian Airlines


We love to share our favorite site picks from around the web. Our criteria focuses on overall design visibility, technology, navigation, and how the company applies leading-edge web design principles. Our selections are meant to inform, excite, and inspire you. We all, as Internet users, are affected by web design everyday, so an exemplary web experience is something we're always eager to celebrate. Feel free to submit your favorite sites to us, and we'll consider adding them! Gets Another Facelift


One of our most admired travel brands is Southwest Airlines. We also have been fans of their web site and apparently you are, too. In 2009, Nielsen/Netratings reported that had more unique visitors than any other airline website.

Our New Site Launches Today!


As an award-winning creative agency specializing in brand design, we are proud to announce the redesign of the STARMEN web site. But ‘redesign’ doesn't really cover it. We’ve made more than an aesthetic adjustment or surface-level change, we’ve ‘refreshed’ internally and externally. The new reflects our new ideas, fresh thinking, and innovative approach to our clients’ brands, as well as our latest design work. 

Couture Glamour Returns to Hollywood


Before Angels became synonymous with lingerie, Hollywood’s elite wore intimates by Juel Park. Established in the Roaring Twenties, Juel Park designed luxury under garments for prominent female stars like Elizabeth Taylor, Marilyn Monroe, Joan Crawford, Ava Gardner, Mae West, Lauren Bacall, and Katharine Hepburn.  With Juel Park’s rich history and breathtaking lingerie, STARMEN is proud to sponsor Juel Park’s relaunch here in Hollywood.

View Our New Site On Your iPhone


As technology advances and the industry grows, so do we. STARMEN designers and tech enthusiasts are excited to bring you our new iPhone site!  We’ve always been believers in simplicity, and our new optimized mobile format is exactly that — simple and straightforward. Even on your iPhone, we’re here to make your brand work!

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