How to Make Your Brand Work for Millennials


Innovation is perhaps the cornerstone of our modern society, and for good reason. Innovation helps us progress; it heals us, enriches us, and entertains us. It connects us as a people in ways prior generations could never have dreamed. But all too frequently, marketers with raw ambition aim to catapult their campaigns into fresh, new territories simply to be the newest or the most different, all without a clear motive in mind.

STARMEN Recognized by Horizon Interactive Awards


Let us preface the forthcoming by stating that the meaning behind our recent win at the 2014 Horizon Interactive Awards is two-fold. First, over the course of its thirteen entry seasons, this award has become one of the most distinguished in the field of interactive and creative media. So it goes without saying that having our work recognized by an organization so renowned by our industry is truly the sincerest of honors. 

Own Your Word, But Own Its Meaning Too


In the business of branding, nothing speaks truer to the work that we do than industry legend, Al Ries’, immutable commandment: the Law of Focus. It is a pivotal point, one that allows the purpose of a brand to be actualized in a more tangible way. 

What makes your brand different from others of its kind? Is it more luxurious, or more at the cutting edge of technological innovation? Is it environmentally-friendly, or is it tightly aligned with a unique social purpose

STARMEN Awarded Platinum + Gold AVA Digital Awards


We’re pleased to announce our work on the Linda May Properties “Live Your Luxury” campaign has received recognition from the AVA Digital Awards. This project has previously been the recipient of awards from other organizations, including the distinction of Best in Class from the IMA Awards. We are deeply honored by this most recent recognition: a Platinum Award for excellence in website design and development, as well as a Gold Award for our “Live Your Luxury” video marketing campaign.

“People don’t buy what you do, they buy why you do it.”


Innovation is perhaps the cornerstone of our modern society, and for good reason. Innovation helps us progress; it heals us, enriches us, and entertains us. It connects us as a people in ways prior generations could never have dreamed. But all too frequently, marketers with raw ambition aim to catapult their campaigns into fresh, new territories simply to be the newest or the most different, all without a clear motive in mind.

STARMEN Wins Its First “Innovator” Award


We're honored to have received an Innovator Award from Summit International's Emerging Media Awards (EMA) in the Real Estate/Neighborhood/Community Website category for our re-brand of Linda May Properties. But the reason why we're proud to have received 'Innovator' might surprise you.

The Year Of Making Brands Work


We believe that the only way to predict the future is to create it. And at our core, we are an agency dedicated to the creation of positive change through strategic brand development.

STARMEN Wins the Prestigious MarCom Awards Platinum and Gold


We are deeply honored to have won MarCom’s Platinum and Gold in the website category. Our web branding of Linda May Properties — a consistent award-winner — took the Platinum, while our website for Anoush Catering —another frequent award winner — earned the Gold.

2015, the Year of Speaking Human


2015 promises to be an exciting (and disruptive) year. Everything is changing fast … especially, the way consumers interact with their online environments. Paradoxically, the digital age is requiring branding and marketing to become more human.

In reviewing what the branding and marketing gurus are expecting to happen in the New Year, we see some inspiring trends. Put on your helmet, and fasten your seatbelts. Here we go.

STARMEN’s Integrated Branding Campaign is Recognized by the Davey Awards


Winning the Davey Awards’ Silver for Visual Appeal is thrilling, but the visual appeal of our “Live Your Luxury” campaign for Linda May Properties — a top 1% international luxury real estate team in Beverly Hills — is only the tip of the branding-berg. Nine-tenths of the campaign lies in its cohesive strategy, designed to compel people to feel Linda May Properties' expertise within the luxury real estate industry, along with their personalized care, and their “always on” mentality.

Five Ways to Deliver an Optimal Brand Experience During the Holidays


The holidays are, of course, the busiest shopping time of the year. That means they’re also the time when consumers have the most contact with brands. In October, SDL published a report that found that 90% of holiday shoppers expect consistent brand experiences. How can you optimize your branding and offerings to engage consumers, and, in turn, sell your products? Here are five key elements to making your brand experience consistent — and excellent — this holiday season:

STARMEN Wins W3’s Silver for Creative Excellence on the Web


We’re exceptionally proud to have earned W3 Awards’ Silver for Creative Excellence on the Web for the videos we produced as part of our integrated branding campaign for Coldwell Bankers Realtors® Linda May Properties, a top 1% international luxury real estate team located in Beverly Hills.

Customer Service is the Next Brand Differential


There is no such thing as a 'customer for life.' Companies have to work hard to win, and keep customers. What used to be thought of as the customer’s loyalty to a brand has reversed to become the brand’s loyalty to the customer experience.

STARMEN Wins Summit International Awards’ Platinum for Marketing Effectiveness


We’re deeply honored to have won Summit International Awards’ Platinum for Marketing Effectiveness in the website category for our branding of Anoush Catering, Southern California’s premier Mediterranean caterer.

STARMEN Awarded IMA Best In Class For “Live Your Luxury” Campaign


We feel extremely honored to have won the 2014 Interactive Media Awards™ Best In Class Real Estate category for the website and video we created for Linda May Properties. Entries were judged by an impressive lineup of IMC members, and submissions were scored for their usability, feature functionality, content, aesthetics, and cross-browser compatibility. The Best In Class title is only awarded to contenders that receive a close to perfect score on every scale.

Context Matters


You won’t reach the people in your market if you don’t understand them, and you won’t understand them unless you pay attention to their context. Context is the compass that guides all successful branding and marketing. It’s about delivering the right content to the right people at the right time.

STARMEN Takes Home the Gold Hermes Creative Award


Client satisfaction is our gold standard, but being recognized by the prestigious Hermes Creative Awards for our digital advertising work for One Dress A Day feels pretty wonderful, too. While client satisfaction is our real reward, we’re deeply appreciative that our work won a Hermes’ Gold. 

Let’s Talk Strategy


Brands are beginning to wrap around people in every which way. Much like a first introduction to another person, a consumer's relationship with your brand is launched from the first impression. So, what makes this initial interaction so memorable and impactful? When crafting a brand experience that people can identify with, it comes down to the integrated combination of business strategy and design. 

Turn On The Telly: STARMEN Brings Home Two Trophies For Promotional Branding And Cause Marketing Video


The start of 2014 brought a wave of accomplishments at STARMEN. We’re pleased to share that our video for "Discover Your Path" won two Telly Award Bronzes for Best Promotional Branding and Cause Marketing.

You No Longer Have to Spend Big Bucks to Get a Great Commercial
Photo credit:

Most people assume that extending their brand’s reach to the masses will be astronomically expensive, costing hundreds of thousands or even millions of dollars. General opinion suggests that the more embraceable the brand messaging is, the more it will cost. However, this is no longer necessarily the case.

In this day and age, brand messages travel at the speed of a click, with content being consumed on an array of different devices, and across platforms, including YouTube, Instagram, Facebook, and Google+. Create compelling messaging in the right format, and it won’t be your brand doing the heavy lifting. Instead, the people your message reaches will evangelize your brand through all of their own communication channels. 

STARMEN Awarded the Interactive Media Awards’ Best in Class and Outstanding Achievement Awards


Awarded Best In Class at the Interactive Media Awards

Creating award-winning work is always our goal here at STARMEN, but when two of our clients, Hampton Inn and Discover Your Path, each earned a distinguished accolade in the Interactive Media Awards we were particularly excited. Both organizations launched a revitalized website to highlight their refreshed brand identity, and we’re so glad to have been involved in each of these respective endeavors.

Creative Versatility Shines As STARMEN Wins Three Silver Awards at Two International Competitions


STARMEN's Story Featured in the Los Angeles Business Journal


Our Story Featured In The Los Angeles Business Journal

MARKETING: STARMEN ditches fixed-rate jobs for retainer relationships.

Story by Subrina Hudson, Staff Writer

Is Marketing A Science, or Art, or Perhaps A Bit of Both?


Marketing Isn't A Science?

The way you learn it in marketing school, marketing is a science. How could it not be, with all that jargon that puts everything into neat compartments? Unique Selling Proposition. Positioning. Niches. The four Ps. The Marketing Mix. All those rules of advertising and copywriting. Close fast and early.

The Challenge with Facebook Pages — and 6 Strategies for Overcoming It


The Challenge With Facebook Pages

Here's the Challenge:

Posts on your Facebook business Page are extremely limited: your reach is ‘throttled’ to an average of just 16% of your fans.  Some posts will reach more, some will reach less, depending on how many people engage with your posts (comment, like, share). In general, this means only your most passionate and active fans (plus a small percentage of their friends) will see your posts.

12 Famous Brands that Redesigned Their Logos in 2012


Some of the biggest brands in the country ditched their old logos for new ones this year.

Microsoft ditched its logo after 25 years, and Wendy's changed up its girl with the pigtails for the first time since 1983. But even though a company's logo is one of its most valuable, and certainly visible, marketing tools, we're willing to bet that you missed a few of the major changes.

Continue reading to see all 12 redesigned logos of 2012.

5 Design Tips That Will Make Your Visitors Remember Your Website


Can you remember the last website you’ve visited? Unless it’s Facebook or another website you visit often, chances are you don’t remember much about it. 

There are 644 million active websites on the Internet, but most of these websites are so poorly designed that people don’t want to revisit them. Don’t be one of those websites! You want to create a memorable online experience for your visitors, and to have them keep coming back for more. 

How Color Choice in Design Affects Your Brand


Yellow is a cheerful color. Ask anybody. It’s bright, warm, and refreshing, just like the sun. It’s an innocent color…

Or is it?

Designing for YouTube: DISH International


We were excited to be a part of DISH International's social media initiative by developing and launching a series of branded YouTube channels to target their long list of language communities. ‘DISH Filipino,’ the first of DISH International’s channels that we designed, includes a custom video slider, drop down menus, and custom banner feature. 

3 Strategies for Building a Stronger Brand in 2012


The New Year always sparks a renewed interest in making changes! As a business, this should include taking a closer look at your brand – both from your perspective, and from your audience’s. Some questions to consider: How do your customers perceive your brand? Is it aligned with how you see yourself? Do people hear and understand exactly what your brand is saying?

There’s always room for improvement. Starting with these three strategies, you can help strengthen your brand in 2012!

Your Logo Is Not Your Brand


It’s time to clear up a common misconception: the words "logo" and "brand" are not interchangeable terms. In fact, they are not the same thing at all! 

One of our industry's top mentors and brand gurus, Marty Neumeier, dispelled this myth in his book “The Brand Gap,” stating that "A brand is not a logo, an identity or a product.” A brand is a gut feeling, a consumer's emotions about a particular company or product. The logo is a visual representation of that company or product, one facet among many that culminate in the brand experience. However, it isn’t the brand itself. Your brand comprises everything that defines your company – who you are, what you do, where you want to be, and what you believe in. This is far more than a creative image, as an expertly designed logo is worthless if your brand is terrible.

Logos Define Candidates As Well As Businesses


2012 GOP Canidates

In celebration of Independence Day, here's a look at how the 2012 GOP candidates are treating their brand like a business.  

Could you imagine if George Washington, Thomas Jefferson, or Abraham Lincoln had a campaign logo? They ran for political office in the early age of marketing when, absent today's vast media, a good campaign slogan could literally make or break a candidate.  It would certainly be hard to create a logo that matched Lincoln’s catchy slogan “Don’t swap horses in the middle of a stream.” 

Starbucks Evolves Logo Into Lovemark


Starbucks New Logo Coffee Cup

The world's largest coffee company, and one of its most beloved brands, just stirred up a bold new roast of its identity.  Starbucks unveiled an updated version of its iconic logo, which had remained unchanged since 1992. The simplified logo focuses on its mermaid symbol, and removes the company name from around the border of the "Siren." That's right, Starbucks no longer feels the need to reinforce its name.

Gap Drastically Changed Their Logo - Will This Change Their Entire Brand?


gap new logo before and after comparison

We at STARMEN are not ones to jump on 'bandwagons', whether the subject matter is politics, celebrity gossip, sports, or business. However, we're all aboard the latest bandwagon traveling along Gap's tracks to logo disaster. Gap’s new logo and branding campaign have widely been referred to as the “Gapgate controversy,” a questionable attempt at designing a new logo, and an even more tasteless approach at trying to market it. There has been way too much recent attention around the new Gap logo, and as a result, we've decided to come up with our own visual ‘solution.’

Facebook Marketing: Criteria for Success


8 Criterion For Facebook Page Marketing Success

Social media marketing has become a hot topic amongst brand marketers and businesses who are looking to establish themselves within a social network. As a means to promote their products and services at low cost, a lot of marketers are turning to Facebook. But it's knowing how to use the platform, currently the most popular social network out there, that really makes all the difference to your bottomline.



HBO New Web Site

The newly revamped, flash-based features enhanced interactive and video features, personal dashboard.

Our good friends over at HBO have relaunched their website,, adding interactive features and enhanced video support. The HBO Go web site itself is visually stunning, with lots of full-screen visuals for each of the featured TV shows, movies, and other bits of programming that scroll once a user is logged in. Browsing through the different featured sections — Movies, Series, Comedy, Sports, Documentaries, and Late Night — is quick and painless, with each offering up an easy-to-navigate interface for choosing between titles. Users can customize the viewing experience by choosing between cover, grid, and list modes of viewing available content.

Reviewing the New Look for Microsoft MSN


During the Internet boom of the late Nineties, MSN rose to become a popular and admired search engine. The company seemed to have it all right: a brand identity that correlated with that of its parent company, Microsoft, an appealing television ad campaign, and plenty of funds to support its place in the online community. 

Flash forward ten years, and the site, logo, marketing, consumer connection virtually everything about the brand has evaporated. MSN had quickly fallen behind the emerging Internet giants Google and Yahoo!, and never quite seemed to catch up. The problem is that the MSN brand has lost the connection it once enjoyed with its audience, and social media is where this is perhaps most true. So, even with a new logo and added features, is it too little, too late for MSN? 

STARMEN Web Pick: Hawaiian Airlines


We love to share our favorite site picks from around the web. Our criteria focuses on overall design visibility, technology, navigation, and how the company applies leading-edge web design principles. Our selections are meant to inform, excite, and inspire you. We all, as Internet users, are affected by web design everyday, so an exemplary web experience is something we're always eager to celebrate. Feel free to submit your favorite sites to us, and we'll consider adding them! Gets Another Facelift


One of our most admired travel brands is Southwest Airlines. We also have been fans of their web site and apparently you are, too. In 2009, Nielsen/Netratings reported that had more unique visitors than any other airline website.

Brand Marketing Is Not a Science


During our daily industry readings, we came across a refreshing article titled “Our Biggest Brands Can No Longer Be Managed By Nerds,” by brand consultant Tom Hinkes. Companies have been scaling back recently on creatively-led brand solutions, and focusing more on the numbers approach. It was refreshing to hear from a well-respected and experienced brand marketer that great marketing requires a balance of both strategy and creative.

Follow STARMEN on Twitter


Now you can get all the latest, up-to-the-moment happenings from STARMEN, and around the design world. No matter if it’s thirty seconds or 140 characters, we create ideas that don’t just talk, but get talked about.

Follow us now! @starmen

Our New Site Launches Today!


As an award-winning creative agency specializing in brand design, we are proud to announce the redesign of the STARMEN web site. But ‘redesign’ doesn't really cover it. We’ve made more than an aesthetic adjustment or surface-level change, we’ve ‘refreshed’ internally and externally. The new reflects our new ideas, fresh thinking, and innovative approach to our clients’ brands, as well as our latest design work. 

Couture Glamour Returns to Hollywood


Before Angels became synonymous with lingerie, Hollywood’s elite wore intimates by Juel Park. Established in the Roaring Twenties, Juel Park designed luxury under garments for prominent female stars like Elizabeth Taylor, Marilyn Monroe, Joan Crawford, Ava Gardner, Mae West, Lauren Bacall, and Katharine Hepburn.  With Juel Park’s rich history and breathtaking lingerie, STARMEN is proud to sponsor Juel Park’s relaunch here in Hollywood.

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