Author and creative director Paul Arden articulated: “Do not try to win awards. Be true to your subject, and you will be far more likely to create something that is timeless. That's where the true art lies.” Our team at STARMEN agrees fervently with this sentiment from the famed Saatchi and Saatchi alum.
Still, while the winning of awards never serves as our primary motivator, we make it a point to pay proper acknowledgement to every single accolade that comes through our firm. We’d be remiss if we did not maintain a sense of gratitude, and we believe this helps us remain firmly rooted in our craft, as well as consistently accountable to each new client endeavor we embark upon.
The W³ Awards is one awards program we particularly appreciate. Judged each year by the Academy of Interactive and Visual Arts, the W³ is comprised of the industry’s top-tier professionals, assembled on an invitation-only basis. Judges come from companies and creative firms from all over the world, including Big Spaceship, Condé Nast, Disney, MTV, Wired, and more! Additionally, the W³ is the first awards program of its caliber wherein small agencies and international firms are as likely to win as Fortune 500 companies. By removing team size as a mitigating factor, the judging process is able to focus solely on the work itself, allowing recognition to be fairly attributed to the creative and marketing professionals behind the best videos, sites, and marketing campaigns of the year regardless of where they’re based.
This past year, we received two Silver accolades from the W³ Awards for our work with nonprofit LA2DC (www.la2dc.org) in the category of Activism, and for fashion label, KAYAT Design, in the category of Fashion.
Submissions in the Website category are judged based on the following components: creativity, usability, navigation, functionality, visual design, and ease of use.
Through its rigorous evaluation process, the W³ honors its commitment to recognizing the best of the Web, and we are truly humbled by our inclusion in this year’s cycle. These awards are a true testament to not only the solidity of our team, but the strength of our client partnerships as well. Such recognition is rarely achievable without all components working synchronistically toward their common goal.