Context Matters

 

You won’t reach the people in your market if you don’t understand them, and you won’t understand them unless you pay attention to their context. Context is the compass that guides all successful branding and marketing. It’s about delivering the right content to the right people at the right time.


STARMEN Takes Home the Gold Hermes Creative Award

 

Client satisfaction is our gold standard, but being recognized by the prestigious Hermes Creative Awards for our digital advertising work for One Dress A Day feels pretty wonderful, too. While client satisfaction is our real reward, we’re deeply appreciative that our work won a Hermes’ Gold. 


Let’s Talk Strategy

 

Brands are beginning to wrap around people in every which way. Much like a first introduction to another person, a consumer's relationship with your brand is launched from the first impression. So, what makes this initial interaction so memorable and impactful? When crafting a brand experience that people can identify with, it comes down to the integrated combination of business strategy and design. 


Turn On The Telly: STARMEN Brings Home Two Trophies For Promotional Branding And Cause Marketing Video

 

The start of 2014 brought a wave of accomplishments at STARMEN. We’re pleased to share that our video for "Discover Your Path" won two Telly Award Bronzes for Best Promotional Branding and Cause Marketing.


You No Longer Have to Spend Big Bucks to Get a Great Commercial

 

Adweek.com
Photo credit: Adweek.com

Most people assume that extending their brand’s reach to the masses will be astronomically expensive, costing hundreds of thousands or even millions of dollars. General opinion suggests that the more embraceable the brand messaging is, the more it will cost. However, this is no longer necessarily the case.

In this day and age, brand messages travel at the speed of a click, with content being consumed on an array of different devices, and across platforms, including YouTube, Instagram, Facebook, and Google+. Create compelling messaging in the right format, and it won’t be your brand doing the heavy lifting. Instead, the people your message reaches will evangelize your brand through all of their own communication channels. 


STARMEN Awarded the Interactive Media Awards’ Best in Class and Outstanding Achievement Awards

 

Awarded Best In Class at the Interactive Media Awards

Creating award-winning work is always our goal here at STARMEN, but when two of our clients, Hampton Inn and Discover Your Path, each earned a distinguished accolade in the Interactive Media Awards we were particularly excited. Both organizations launched a revitalized website to highlight their refreshed brand identity, and we’re so glad to have been involved in each of these respective endeavors.


Our Top 4 Resolutions for 2014

 

2014 Resolutions

The team here at STARMEN is always busy strategizing, and such was the case during our recent New Year kickoff meeting. What made this year's assembly particularly interesting is that we decided to take it a step further, going public with our resolutions. Some may call it a risk, but we like risks, and have a fabulous creative and technical team to help us reach these goals.


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