Web Pick of the Week: HBO.com

 

HBO New Web Site

Newly revamped flash-based HBO.com features enhanced interactive and video features, personal dashboard

Our good friends over at HBO have relaunched their website HBO.com, adding interactive features and enhanced video support. The HBO Go web site itself is visually stunning, with lots of full-screen visuals for each of the featured TV shows, movies, and other bits of programming that scroll past once a user is logged in. Browsing through the different featured sections — Movies, Series, Comedy, Sports, Documentaries, and Late Night — is quick and painless, with each offering up an easy-to-navigate interface for choosing between titles. Users can customize the viewing experience by choosing between cover, grid, and list modes of viewing available content.

We wanted to create a rich, interactive online destination worthy of the HBO brand," said Alison Moore, vice president, Brand Strategy and Digital Platforms.

Here's a quick list of the site's key expanded features:

Streaming Video – high quality videos of HBO shows in full screen resolution, regardless of monitor size, that provide users with more of a TV-watching experience than a PC-viewing experience.

Enhanced schedule – easy to use and accessible from every page on the site.

Community –upload your photo, create a personal identity and establish a unique voice by posting comments and stories throughout the site.

Shareability – share content with friends in and outside of the HBO community, with a robust set of share tools that includes email, video embed and post functionality.

Personal dashboard – create a dashboard of favorites, plus bookmark discussions, clips, and even get recommendations for new content based on favored programs.

Overall, we think this is a prime example of how entertainment companies can expand their online presence in today's digital age. HBO.com uses the best in web design techniques in conjuction with the latest technology to accomplish an optimal viewing and user experience for its users. I feel the HBO approach can set a standard of design for companies who stream video content online, i.e. hulu, youtube, vimeo, etc.

Explore: HBO.com

Hugh Hefner Saves The Hollywood Sign

 

Hollywood Sign Saved

It's an iconic landmark we at STARMEN see everyday outside our window, the Hollywood Sign is truly one of the most recognizeable symbols of the California dream. A symbol that coined the phrase, "The land of opportunity". Well today, thanks to Hugh Hefner, Playboy magazine founder and iconic Hollywood figure himself, the peak has been saved!

The sign is Hollywood’s Eiffel Tower, this sign represents the dreams and aspirations of people around the world. Mr. Hefner said on Monday."

The landmark Hollywood sign will stand, unobscured, on scrub-covered slopes overlooking production studios and palm trees here, thanks to a $900,000 donation by Hugh Hefner in the ninth inning of a yearlong effort by conservationists to protect the hilltop around the sign from developers. The gift from Mr. Hefner, the founder of Playboy magazine, closed the gap in donations to meet the $12.5 million price that the Trust for Public Land had agreed to pay for the 138-acre parcel on the hilltop, called Cahuenga Peak. Million-dollar donations came from the Tiffany & Company Foundation and Aileen Getty, and hundreds of thousands of dollars were raised online and at bake sales and lemonade stands. The deadline was the end of this month.

The Chicago Connection

Ironically enough the Hollywood sign you see today exists because Hugh Hefner raised the money in 1978 to re-build it. The land was originally bought in 1940 by industrialist Howard Hughes and after Hughes died, his estate sold the property in 2002 to a group of Chicago investors who intended to use the land to build luxury residences. Hugh Hefner is originally from Chicago, which is also home to the Playboy headquarters.

More info go to savehollywoodland.org

CONFIRMED: Apple 4G iPhone Unveiled

 

UPDATE: Gizmodo Editor Jason Chen Arrested, Home Searched And Computers Seized. The lost iPhone investigation begins...

UPDATE: Yes, it has been confirmed by numerous sources in news and media including online that Apple lost the next iPhone, in a bar.

Is this real? Could it be, that one of Steve Jobs secret service agents was sleeping in Cupertino? How did this slip through the cracks? Easy. Disguise it with a Belkin 3GS case. Though it's unofficially unconfirmed, there's a strong chance this is the next iPhone. Gizmodo, a high-reputable online source and popular blog for all things technology, recently posted this discovery.

You have to see to believe! www.gizmodo.com

Adobe Creative Suite 5 Launches Today

 

UPDATE: Preview the latest features in Adobe Creative Suite 5 Design Premium. What is Design Premium?

We've been invited to attend the online global launch event taking place right now. Check back with us a little later has we'll have all the latest, up-to-date inside features and news regarding your favorite Adobe programs... for now here's a sneak peek.

Hertz Launches New Brand Identity

 

As part of a major re-branding effort, Hertz Corp. wants to woo cash-strapped consumers by urging them to "journey on" in a new campaign. For the first time in two decades, the company is updating its logo, uniforms, ads and 2,100 rental locations, as well as adding snazzy sports cars to its fleet. Omnicom Group's DDB is creating the campaign, which includes TV spots, print ads and online elements. Hertz also worked with Landor Associates to modernize the yellow and black Hertz logo.

Our goal in the logo redesign was to create a more contemporary corporate image that reflects our strong brand recognition, and is in touch with the mindset of current and future customers who appreciate superior service, personalized choices and value," commented Mike Senackerib, Hertz Chief Marketing Officer.

The new identity remains recognizeable by the strong use of its iconic yellow corporate color, but loses its familiar 'drop shadow' an element which made it look very dated. The new logo itself has been successfully updated to today's contemporary, friendly, and less-corporate consumer, but its going to take a lot more than aesthetic changes to re-energize the consumer and their views toward the Hertz brand.

Ready To Get Your iPad? Not So Fast...

 

The recent debut of Apple's latest creation, the iPad had people running to their nearest Apple store (myself included) to check it out. In fact early sales numbers show that it did quite well, between 600,000 and 700,000 iPads (pre-orders included) according to Piper Jaffray analyst Gene Munster. Unlike the iPhone, the iPad is an entirely new category of device leaving many of its potential owners and consumers with questions. Questions not so much regarding the technology of the device itself rather, how will I use this device? More importantly, do I even need this?

These consumer questions are the least of Apple's worries. HP's much anticipated "Slate" is set to be released in the not so distant future, with capabilities that could potentially make it an "iPad killer" or simply 'a better product'. Take a look at HP's latest 30-second teaser that makes a point of showing off all the features on the Slate that are missing on the iPad, such as a built-in camera, a USB port (a real one, not an adapter), and an SD card slot. Now we at STARMEN are Apple loyalists, our office (and industry) has been made possible by all of Apple's sophisticated tools that make our working environment lots of fun and much easier such as our iMac's, MacBook Pro's, iPod's and iPhone's. After reviewing the spec sheet and looking further into the features of the iPad vs. Slate, I have to give a strong second thought to purchasing an iPad. I think HP might have the upper hand in this battle..

Contrary to the iPhone the iPad won't be as easy this time around because at that time, the room for Apple's iPhone competition was slim. Largely due to the fact that the Apple's first attempt at a mobile device was such a rapidly surprising success which had support elements such as its App's Store, usuability, and attractiveness that rivaled virtually everyone. Here the race as tighten considerably, the Slate has more functions (including Flash support), is just as sexy and can be much more of an asset to its owner.

The iPad, for now, is a hit (an impluse buy), a novelty if anything. But when HP's Slate debuts, its sure to shake things up a bit. Stay tuned...

ESPN Radio's New Web UI

 

For those of you who listen to radio or stream online broadcasts, have you ever wondered what makes your experience so enjoyable? Well take ESPN's online web interface as a premiere example. I happen to be a fan and daily listener of ESPN Radio live morning radio shows, before our afternoon meetings. Recently I discovered that ESPN had upgraded the design of their interactive display allowing ESPN to enhance their users listening and now viewing experience. An impressive and improved upgrade made possible by the team at StreamTheWorld, an integrated streaming solution for Radio and TV broadcasters.

Launch it live on your browser, and experience the design for yourself!