
Newly revamped flash-based HBO.com features enhanced interactive and video features, personal dashboard
Our good friends over at HBO have relaunched their website HBO.com, adding interactive features and enhanced video support. The HBO Go web site itself is visually stunning, with lots of full-screen visuals for each of the featured TV shows, movies, and other bits of programming that scroll past once a user is logged in. Browsing through the different featured sections — Movies, Series, Comedy, Sports, Documentaries, and Late Night — is quick and painless, with each offering up an easy-to-navigate interface for choosing between titles. Users can customize the viewing experience by choosing between cover, grid, and list modes of viewing available content.
We wanted to create a rich, interactive online destination worthy of the HBO brand," said Alison Moore, vice president, Brand Strategy and Digital Platforms.
Here's a quick list of the site's key expanded features:
Streaming Video – high quality videos of HBO shows in full screen resolution, regardless of monitor size, that provide users with more of a TV-watching experience than a PC-viewing experience.
Enhanced schedule – easy to use and accessible from every page on the site.
Community –upload your photo, create a personal identity and establish a unique voice by posting comments and stories throughout the site.
Shareability – share content with friends in and outside of the HBO community, with a robust set of share tools that includes email, video embed and post functionality.
Personal dashboard – create a dashboard of favorites, plus bookmark discussions, clips, and even get recommendations for new content based on favored programs.
Overall, we think this is a prime example of how entertainment companies can expand their online presence in today's digital age. HBO.com uses the best in web design techniques in conjuction with the latest technology to accomplish an optimal viewing and user experience for its users. I feel the HBO approach can set a standard of design for companies who stream video content online, i.e. hulu, youtube, vimeo, etc.
Explore: HBO.com












