Customer Service is the Next Brand Differential

 

There is no such thing as a ‘customer for life.’ Companies have to work hard to win and keep customers. What used to be thought of as the customer’s loyalty to a brand has reversed to become the brand’s loyalty to the customer experience.


STARMEN Wins Summit International Awards’ Platinum for Marketing Effectiveness

 

We’re deeply honored to have won Summit International Awards’ Platinum for Marketing Effectiveness in the website category for our branding of Anoush Catering, Southern California’s premier Mediterranean caterer.


How Did Diet Coke’s Latest Campaign Personalize The Customer’s Experience?

 

Coca-Cola’s latest Diet Coke campaign “Extraordinary Collection” is vibrant, unforgettable, and cleverly packaged. AdWeek’s Tim Nudd calls Diet Coke’s latest campaign to print 2 million unique labels as an “individualized design on steroids.” AdWeek reports “Coca-Cola Israel created the campaign, with help from the Gefen Team, Q Digital and HP indigo. For the Diet Coke project, a special algorithm led to a unique design technique that allowed millions of designs to be completely auto-generated.”


STARMEN Awarded IMA Best In Class For “Live Your Luxury” Campaign

 

We feel extremely honored to have won the 2014 Interactive Media Award’s™ Best In Class Real Estate category for the website and video created for Linda May Properties. Entries were judged by an impressive lineup of IMC members and submissions were scored for their usability, feature functionality, content, aesthetics, and cross-browser compatibility. The Best In Class title is only awarded to contenders that receive a close to perfect score on every scale.


Context Matters

 

You won’t reach the people in your market if you don’t understand them, and you won’t understand them unless you pay attention to context. Context is the compass that guides allsuccessful branding and marketing.It’s about delivering the right content, to the right people, at the right time.


STARMEN takes home the Gold Hermes Creative Award

 

Client satisfaction is our gold standard, but earning notoriety in a competitive award category, feels one of a kind. We are honored to be a recipient of The Gold Award by Hermes Creative Awards as voted by the Association of Marketing and Communication Professionals.


Let’s Talk Strategy

 

Brands are beginning to wrap around people in every which way. Similar to being introduced to another person, everything can change based on first impression and appearance. So what makes this first impression so memorable and impactful, while creating an appealing nature that people can identify with? It comes down to the power combo of integrating business strategy into design.


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