Context Matters

 

You won’t reach the people in your market if you don’t understand them, and you won’t understand them unless you pay attention to context. Context is the compass that guides allsuccessful branding and marketing.It’s about delivering the right content, to the right people, at the right time.


STARMEN takes home the Gold Hermes Creative Award

 

Client satisfaction is our gold standard, but earning notoriety in a competitive award category, feels one of a kind. We are honored to be a recipient of The Gold Award by Hermes Creative Awards as voted by the Association of Marketing and Communication Professionals.


Let’s Talk Strategy

 

Brands are beginning to wrap around people in every which way. Similar to being introduced to another person, everything can change based on first impression and appearance. So what makes this first impression so memorable and impactful, while creating an appealing nature that people can identify with? It comes down to the power combo of integrating business strategy into design.


Turn On The Telly: STARMEN Brings Home Two Trophies For Promotional Branding And Cause Marketing Video

 

The start of 2014 brought a wave of accomplishments at STARMEN. We’re happy to share that we’ve won two Telly Awards, in the Best Promotional Branding and Cause Marketing categories.


Don’t Have to Invest a Million for a Commercial

 

Adweek.com
Photo credit: Adweek.com

When it comes to getting your brands message across to a lot of people, most jump to the first thought: “we need a lot of money.” Why do you need a lot of money? “To do something really cool.”

Today, not the case. Brands are moving and moving fast. Your content is being seen on Youtube, Instagram, Facebook, and wherever else Google can find in a simple search. Most of it, your brand isn’t even producing. So your message is now being retold by your customers, and remember it’s not what you say your brand is, but what they say your brand is.


LA Just Wants Their Coffee

 

http://www.columbian.com/news/2014/feb/10/dumb-starbucks-brings-lines-social-media-buzz/

You’ve heard of it and you have your opinions: Dumb Starbucks.

The close by Los Feliz parody shop, that is using the Starbucks name and logo but adding the word dumb in front of it, gained national buzz over the weekend. This was all before its doors were shut by the Los Angeles Department of Public Health on Monday.


Awarded Best In Class at the Interactive Media Awards

 

Awarded Best In Class at the Interactive Media Awards

Creating award-winning work is always our goal here at STARMEN, but when two of our clients, Hampton Inn and Discover Your Path, each earned a distinguished accolade in the Interactive Media Awards we were particularly excited. Both organizations launched a revitalized website to highlight their refreshed brand identity, and we’re so glad to have been involved.