Apple design explained in "Objectified" film
2010 August 23 | by STARMEN
WATCH: Jonathan Ive talks about Mac design
In this clip from Gary Hustwit's docufilm "Objectified" we want to share with you one of our favorite clips, which features Apple's creative genius Jonathan Ive discussing the industrial design approach to creating the MacBookPro and iMac products. This is a great look inside the world of Apple's design 'process' and how that translates into the ideas which make up the Apple philosophy. Learn from this short clip just what makes Apple such a beloved brand and a great product
Check out Gary Hustwit's other docufilm "Helvetica" which I'm sure all you graphic designers have seen. We're looking forward to the 3rd installment of the design trilogy, "Urbanized".
