Nike's World Cup 2010 Commercial

'Write the Future' Has Arrived

The new 3-minute Nike advert was released earlier this week with much anticipation. To sum it up... it's an adventure that will take you on the field and into the lives of the world's most popular football stars and how their play has a global effect. The spot even has cameo's from some of Nike's other global stars like Kobe Bryant and Roger Federer.

Nike's VP-Brand and Category Management Trevor Edwards went so far to declare this ad "among the best we've ever done," no small statement from a company renowned as a master of the form.

This is just the beginning to the battle of the creative campaigns ignited by the enthusiasm building up to the World Cup in South Africa. From the looks of it, it's going to a wild ride... Enjoy!