STARMEN Work Recognized by SCA Awards

 

STARMEN is excited to announce we’ve received a pair of Summit Creative Awards for two unique client endeavors. Our website work garnered both a Bronze and a Silver from SCA's recent cycle. Both of these respective projects encompassed elements of both brand strategy and web design and development, and we’re proud of what we were able to accomplish on behalf of these clients.


Creativity is Magical, Not Magic

 

The most powerful expressions of creativity are the ones that effectively communicate to audiences outside ourselves, and our ability to collaborate and create with others is what sets us apart from other species in a world that’s constantly in a state of change. But what does that mean? And what is the root of the nature of creativity?


STARMEN Rounds Off 2015 with W3 Wins

 

Author and creative director Paul Arden articulated: “Do not try to win awards. Be true to your subject, and you will be far more likely to create something that is timeless. That's where the true art lies.” Our team at STARMEN agrees fervently with this sentiment from the famed Saatchi and Saatchi alum.


Stop Storytelling, Start Storydoing

 

 

Long gone are the days when running a really great marketing campaign involved, in sum, brilliant graphic arts and catchy verbiage. Indeed, it used to be that a carefully crafted execution of these two elements could allow marketing executives to sit back, and enjoy the ride. This is no longer the case.

Today’s consumers want engagement, and with the emergence of social media, the Internet is an open canvas. Brands that fail to make their mark pay the price in terms of lost engagement with potential customers, and trends show that effectively doing so is increasingly a kinesthetic process -- not a static one. This means that in order to form authentic, long-term engagement with users — the kind that drives referrals, publicity, and sales — your  brand strategy must make the shift from storytelling to storydoing.


STARMEN Celebrates IAC Award

 

STARMEN is pleased to share our agency has been recognized with an award from the most recent cycle of the Internet Advertising Competition, more commonly known as the IAC Awards. The honored project, our work on national nonprofit LA2DC (www.la2dc.org), has been the recipient of several awards in the past, and we are very pleased to be able to attribute further accolades to this very deserving project.


Ideas Only Work If You Do

 

It should come as no surprise that having an idea is one thing, and actualizing that idea is entirely another. Take it from us; many are the things that serve to stand in the way of an idea coming to fruition, and what's more, these obstacles can be the difference between a truly game changing idea that comes to fruition, and one that never sees light outside your office walls. 

Ideas are what drive us forward as a people. They are paramount to progress in art, in science, and in moral society, and that’s why our team at STARMEN is pleased to share its foolproof plan for getting those ideas off the ground!


STARMEN Team Triumphs at American Web Design Awards

 

It is with great pleasure that we announce we’ve received honorable distinctions from the American Web Design Awards for some of our recent client work. This competition serves as an annual showcasing of the top 100 leading digital design and communications endeavors. Each year, more than 1,000 submissions are received, spanning a variety of platforms including websites, microsites, apps, social media campaigns, and more, and we’re truly honored to have not one, but two, of our initiatives recognized in this most recent awards cycle.


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